The building known as “7 Dey” is owned by 183 Broadway Owner LLC (referred to herein as “we” or “us”), which is committed to protecting the privacy of the users of its website for prospective and existing residential tenants, www.7DeyNYC.com (our “Website”). This statement discloses our privacy practices with respect to the Website. The purpose of this statement is to inform you:

  • What kinds of information we collect from users of our website and how the information is used by us
  • Whether we disclose any user information to third parties;
  • How you can access, update or delete any information that we collect about you; and
  • The security procedures which we use to protect your personal information.

By using our Website, you are agreeing to this “7 Dey” Privacy Policy. We reserve the right to change, modify, add, or remove portions of the 7 Dey Privacy Policy at any time. Please check this page periodically for changes.
If you have any questions about the “7 Dey” Privacy Policy, please e-mail us at privacy@7DeyNYC.com


The following provides examples of the type of information that we collect from you and how we use that information.

Context Types of Data "Primary Purpose for Collection 
and Use of Data"
Information you provide/Feedback/Support We collect information you provide in all communications with us (for example, when you send us a message using the “Contact Us” feature of the Website). If you provide information or feedback or contact us, we will collect your name and e-mail address as well as any other content that you send to us. Our collection of information you provide is based upon your consent to provide us with such information. We also have a legitimate interest in receiving, and acting upon, your feedback or issues.
Tenant Information We may collect the name, and contact information, of our tenants and their employees with whom we may interact. We have a legitimate interest in contacting our tenants and communicating with them concerning normal business administration such as projects, services, and billing. In some circumstances, we collect information to perform our contract for services.
Cookies and first party tracking We use first-party tracking technology such as cookies and clear GIFs. “Cookies” are small pieces of information that a website sends to a computer’s hard drive while a web site is viewed. See our Cookie Policy for more information. We have a legitimate interest in making our website and mobile application operate efficiently.
Demographic Information We collect personal information, such as your age or location. We have a legitimate interest in understanding our users and providing tailored services.
Location Information When you use our Website or any mobile application we may offer, we or our analytics service providers may collect your location from the GPS, Wi-Fi, and/or cellular technology in your device to determine your location. In some context our use is based upon your consent to provide us with geolocation information. We also have a legitimate interest in understanding our users and providing tailored services.
Email Interconnectivity If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases. We have a legitimate interest in understanding how you interact with our communications to you.
Mailing List When you sign up for one of our mailing lists we collect your email address or postal address. We share information about our services with individuals that consent to receive such information. We also have a legitimate interest in sharing information about our services and available pieces that we think may be of interest to you.
Mobile Devices We collect information from your mobile device such as unique identifying information broadcast from your device when visiting our website.
Service Requests We collect your name, billing address, shipping address, e-mail address, phone number, and payment information (such as wire instructions, credit and debit card information, or bank account numbers) when you request services. We use your information to perform our contract to provide you with services.
Public Health and Safety In certain situations where a serious public health threat has been identified, we may collect information from tenants, employees, guests, and other individuals accessing our facilities. This may include medical and health information, such as body temperature, symptoms, and underlying health conditions. In some cases, we may also collect medical, health, and related information about a tenant or employee’s children, family member, or other individuals under the employee’s care. We have a legitimate interest in protecting the health and safety of our employees and guests. In some jurisdictions we may be required by law, regulation, or governmental order to collect and retain information related to issues of public health and safety. We have a legitimate interest in complying with the laws in the jurisdictions in which we operate.
Website interactions We use technology to monitor how you interact with our website. This may include which links you click on, or information that you type into our online forms. This may also include information about your device or browser. We have a legitimate interest in understanding how you interact with our website to better improve it, and to understand your preferences and interests in order to better tailor our services. We also have a legitimate interest in detecting and preventing fraud.
Web logs We collect information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the Internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors. We have a legitimate interest in monitoring our networks and the visitors to our websites

In addition to the information that we collect from you directly, we may also receive information about you from other sources, including third parties, business partners, our affiliates, or publicly available sources.  For example, if you submit a job application, or become an employee, we may conduct a background check.


We collect, generate, retain and use your Personal Information for our own internal purposes in connection with the facilitation, recording and processing of any requests, communications, or interactions you may have with our Website. We also automatically collect and store statistics and other information about you and your online activities on an aggregated, non-personally identifiable basis and in a manner that may allow us or our related entities or our leasing and marketing consultants to improve our services to you.

In addition, your Personal Information may be also be used by us or our related entities or our leasing and marketing consultants to provide you with information regarding our products and services. For example, we or our related entities or our leasing and marketing consultants may use your e-mail address to send you special announcements and notifications of new real estate listings, services or promotions that may be of interest to you.

Although the sections above describe our primary purpose in collecting your information, in many situations we have more than one purpose.  For example, if you request services from us, we may collect your personal information in order to perform our contract with you, but we also collect your information as we have a legitimate interest in maintaining your information after our contract for services is complete so that we can quickly and easily respond to any questions you may have about your experience of the services rendered.  As a result, our collection and processing of your information is based in different contexts upon your consent, our need to perform a contract, our obligations under law, and/or our legitimate interest in conducting our business.


Cookies allow websites to recognize you when you return and can keep track of information specific to you. Consistent with standard practices in the internet industry, you may occasionally receive cookies from third parties to which you link from our Website. If you prefer, you may set your browser to ask for your permission before your receive a cookie. We do not control these third party cookies, and they are not subject to this “7 Dey” Privacy Policy.


In addition to the specific situations discussed elsewhere in this policy, we disclose information in the following situations:

  1. Affiliates and Acquisitions. We may share information with our corporate affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control).  If another company acquires, or plans to acquire, our company, business, or our assets, we will also share information with that company, including at the negotiation stage. 
  2. Other Disclosures With Your Consent.  We may ask if you would like us to share your information with other unaffiliated third parties who are not described elsewhere in this policy.
  3. Other Disclosures Without Your Consent. We may disclose information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws.  We may also share your information in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, or to comply with your request for the provision of services by a third party intermediary.
  4. Contacting Us.  Our website contains a “Contact Us” page that permits you to communicate directly with us. If you decide to submit information using this functionality, that information may be used for the purposes set forth in this policy.
  5. Service Providers. We may share your information with service providers.  Among other things, service providers may help us to administer our website, provide technical support, and process payments.


Data security is critical to us and thus all Personal Information is held in a secured database. While it is impossible to guarantee the complete security of any computer system and the data contained therein, our vendors are required to maintain and implement robust security policies and procedures that, combined with available technologies in accordance with prevailing industry standards, are designed to protect the confidentiality, integrity, and availability of your Personal Information. To the extent we are provided with social security numbers or personal financial information, we comply with all applicable regulations regarding the confidentiality and safe disposal of such information. In the event that we are required by law to inform you of a breach to your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.


Depending on the information we have about you, you may have a right to access, delete, update, object to the processing of, or revoke your consent to the processing of your personal information. In some cases, you may request access to your personal information in a portable format. If required by law we will grant your request, but you should note that in many situations we may be unable to honor your request in order comply with our legal obligations, resolve disputes, enforce our agreements, or for another one of our business purposes. 

Please address written requests and questions about your rights to privacy@7DeyNYC.com. Note that, as required by law, we will require you to prove your identity. 

Other Important Information

The following additional information relates to our privacy practices:

  • Transmission Of Information To Other Countries. Your information may be processed in a foreign country where privacy laws may be less stringent than the laws in your country.  Nonetheless, where possible we take steps to treat personal information using the same privacy principles that apply pursuant to the law of the country in which we first received your information.  By submitting your personal information to us you agree to the transfer, storage and processing of your information in a country other than your country of residence including, but not necessarily limited to, the United States.  If you would like more information concerning our attempts to apply the privacy principles applicable in one jurisdiction to data when it goes to another jurisdiction you can contact us using the contact information below.
  • Third Party Applications/Websites.  We have no control over the privacy practices of websites or applications that we do not own.
  • Online Tracking.  We do not currently recognize automated browser signals regarding tracking mechanisms, which may include “Do Not Track” instructions.
  • Retention of Personal Information. Typically we retain your personal information for the period necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.
  • Changes To This Privacy Policy.  We may change our privacy policy and practices over time.  To the extent that our policy changes in a material way, the policy that was in place at the time that you submitted personal information to us will generally govern that information unless we receive your consent to the new privacy policy.  Our privacy policy includes an “effective” and “last updated” date. The effective date refers to the date that the current version took effect. The last updated date refers to the date that the current version was last substantively modified.
  • Information for California Residents.  California law indicates that organizations should disclose whether certain categories of information are collected, “sold” or transferred for an organization’s “business purpose” (as those terms are defined under California law).  You can find a list of the categories of information that we collect and share above. If you would like more information concerning the categories of personal information (if any) we share with third parties or affiliates for those parties to use for direct marketing please submit a written request to us using the information in the “Contact Information” section below.  We do not discriminate against California residents who exercise any of their rights described in this Privacy Policy.

Contact Information

If you have any questions, comments, or complaints concerning our privacy practices please contact us at privacy@7DeyNYC.com.  We will attempt to respond to your requests and to provide you with additional privacy-related information.

Effective Date: 11 August 2021

Last Update: 11 August 2021